Perfect Gym

global B2B video production

Perfect Gym is a Polish technology company operating globally that creates a SaaS platform for managing fitness clubs.

Perfect Gym services are already used by over 1,000 clients in over 55 countries, including both local gyms and large fitness chains.

Collaboration process

Our collaboration with Perfect Gym is an example of a long-term partnership, where I was responsible not only for video production but also for thoughtfully integrating content with their marketing and sales goals. Together, we developed a process that worked globally.

1. Strategy and concept.

   
   

   We began each project by understanding the business objective—whether the content would increase sales, build a brand, support recruitment, or facilitate customer onboarding. From there, we collaborated with the marketing team to create a concept that aligned with the rest of the funnel.

   
   

2. Production planning.

   
   

   I was responsible for preparing logistics and filming plans. This required adapting to different time zones, languages, and cultural realities. I acted as both local producer and strategist.

   
   

3. Production.

   
   

   I photographed at trade shows, offices, fitness clubs, training rooms, and public spaces. I often had to work in challenging conditions: on the move, with clients, and without the possibility of repeat shots. Speed, trust, and flexibility were key.

   
   

4. Editing and post-production.

   
   

   I oversaw the post-production of content for specific distribution channels—LinkedIn, YouTube, landing pages, and paid advertising. Each content had multiple versions (various lengths, languages, and formats), often including product animations or dynamic typography.

   
   

5. Animations.

   
   

   We also created animations that explain the operation of the Perfect Gym system, presenting data, integrations, and new features. We combined real footage with mockups and screenshots to maintain visual consistency and high readability.

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Opinion:

Lewis Stowe

CMO at Perfect Gym | Marketing Director | Events | SaaS | Leadership and Strategy | Digital | Fitness | ABC

Kuba is very easy to work with on a personal level. He takes great pride in the quality of his output as well as running an efficient production process.

His skills go beyond video production to how the content fits into our strategy, and the fact that has enhanced the final output. I wouldn't hesitate to use his services in the future or recommend them to others.

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Examples of my work

• Advertising spots

We created a series of commercials that showcased Perfect Gym from various perspectives—customers, the team, and the industry. We used footage from trade shows, the office, training sessions, and, during the pandemic, even stock footage. The goal was to build awareness and trust.

• Case studies from foreign markets

Perfect Gym operates globally. That's why we've recorded a series of case studies demonstrating how Perfect Gym technology supports fitness club operators. It's not only proof of the product's effectiveness, but also a sales tool that remains effective today.

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My name is Jakub Gołębiowski

My job is to convince people

I help you build a strategy, organize your marketing, and increase sales.

My clients are companies of all sizes, from all over the world, from startups to global brands, with revenues ranging from hundreds of thousands to hundreds of billions of zlotys.

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Frequently asked questions

How long does the cooperation last?

From a one-time meeting to a long-term partnership. You decide.

Can I start with a small project?

Yes. An audit is a good start. As a result, you'll receive a quick diagnosis and a document with clear recommendations and priorities. It's concrete action you can implement immediately.

Do you just do strategy or do you help implement it as well?

I do both. Strategy without execution is PowerPoint. Execution without strategy is chaos. I combine these worlds.

Do you work with small teams?

Yes, if they have ambition and want to grow. Size doesn't matter as long as the enthusiasm is there.

Do you also act as interim CMO?

Yes. I go deep if necessary. I work with the management, the team, and the investors.

Can I trust you with confidential information?

Yes. I work with publicly traded companies and startups in the fundraising phase. Discretion is standard.

I don't know what I need. Can I just talk?

Absolutely. The first 20-minute consultation is free. Sometimes, all it takes is a well-asked question to get things moving.

Are you a strategist or a marketer?

I'm an entrepreneur who can think strategically and deliver marketing operationally. I don't separate these worlds; they must work together.

Do you also do workshops or training for teams?

Yes, you will find examples on my TRAINING page .