IDEAS NCBiR

full video communication support / podcast production

IDEAS NCBiR is the largest research and development center in Poland dealing with artificial intelligence and the digital economy.

Artificial intelligence isn't just about algorithms. It also raises questions about responsibility, the economy, education, and the limits of progress. When IDEAS NCBR—the largest AI research and development center in Poland—was looking for a partner to manage its videos and podcasts, I knew one thing would be key: discussing difficult topics in a way that everyone could understand and feel they mattered.

The scope of my work

• developing a video and podcast communication strategy for IDEAS NCBR

• creating creative film and podcast concepts

• planning and implementation of photos and studio recordings

• selecting and inviting guests to participate in recordings

• casting and production organization

• supervision of editing, post-production and animations

• podcast distribution on Spotify, Apple, YouTube, Google

• promotional campaign and organic activities with the IDEAS NCBR team

The main difficulty

I had to direct scientists who had rarely appeared in front of a camera before. At the same time, I had to ensure that complex topics—like cryptography, machine learning, and the future of artificial intelligence—were presented in a way that was understandable, yet not simplistic.

Effects

• YouTube channel built from scratch to over 8,000 subscribers in the AI and education niche

• I have produced dozens of materials, including those with the participation of Sam Altman (CEO OpenAI) and key experts from Poland and around the world

• films used by IDEAS NCBR in public communication, presentations, events and promotional materials

• the channel has become the institution's central video medium and the foundation for the podcast and further content activities

  
  

Sample formats

• Explainer videos : explain complex research projects in a clear way

• Event reports : hackathons, seminars, meetings with experts

• AI After Hours : A dynamic Q&A series with researchers

• Fireside Chat with Sam Altman

Examples of materials

Together, we have created over a dozen video formats – from image films about research projects, through explainer videos, to event reports.

Combining scientific knowledge with a clear, dynamic format was key. The films were created with the participation of scientists, with viewers outside the industry in mind.

Example of a promotional video:

Example of a video about a research project

Podcasts

Science, research, and AI are fantastic topics to talk about, so we decided to create a podcast series that presented artificial intelligence in a broader context.

We produced a series of educational podcasts about AI. I worked on the concept, guest selection, recording, editing, and distribution—from Spotify to YouTube.

I also ran a promotional campaign and collaborated with the NCBR IDEAS team on organic activities.

The episodes discussed research conducted at IDEAS NCBR and introduced the people who carry it out. We also discussed the potential applications of research results in various economic sectors. We also asked experts for their opinions on the future development of AI, trends, and challenges.

Podcasts are available here:

• Spotify

• Apple Podcasts

• YouTube

• Google Podcasts

Anecdote

When Sam Altman, CEO of OpenAI, visited Poland at the invitation of IDEAS NCBR, his presentation required rapid editing – within an hour. My entire team was on set, and I was… supervising an apartment renovation. In dusty clothes, with the sound of a drill, I personally edited a film by one of the most important figures in the AI world. That's something you never forget.

The effect can be seen below.

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My name is Jakub Gołębiowski

My job is to convince people

I help you build a strategy, organize your marketing, and increase sales.

My clients are companies of all sizes, from all over the world, from startups to global brands, with revenues ranging from hundreds of thousands to hundreds of billions of zlotys.

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Frequently asked questions

How long does the cooperation last?

From a one-time meeting to a long-term partnership. You decide.

Can I start with a small project?

Yes. An audit is a good start. As a result, you'll receive a quick diagnosis and a document with clear recommendations and priorities. It's concrete action you can implement immediately.

Do you just do strategy or do you help implement it as well?

I do both. Strategy without execution is PowerPoint. Execution without strategy is chaos. I combine these worlds.

Do you work with small teams?

Yes, if they have ambition and want to grow. Size doesn't matter as long as the enthusiasm is there.

Do you also act as interim CMO?

Yes. I go deep if necessary. I work with the board, the team, and the investors.

Can I trust you with confidential information?

Yes. I work with publicly traded companies and startups in the fundraising phase. Discretion is standard.

I don't know what I need. Can I just talk?

Absolutely. The first 20-minute consultation is free. Sometimes, all it takes is a well-asked question to get things moving.

Are you a strategist or a marketer?

I'm an entrepreneur who can think strategically and deliver marketing operationally. I don't separate these worlds; they must work together.

Do you also do workshops or training for teams?

Yes, you will find examples on my TRAINING page .